Process improvement through nudging

As business analysts, we are called in often to look at ways to improve the current process. Measurable improvements desired by the business to justify the process improvement could be in:

  • Quality
  • Reductions in costs
  • Increase in processing per hour

Any process to be improved has a certain amount of dynamic variability to it. From a high level math perspective, the processes are looked at as “dynamic resource allocation” because of the variability factor. By controlling the variability with nudges we can improve the process.

  • NOTE: With the advent of stronger AI, in the future we will see more reliance on AI to advise as to the best way to improve a process and it will be left up to the Business Analyst to help put AI advice in place.

What is “nudging” and how is it used to improve a process?

Nudging is where we don’t force a change of process or add new processes to improve process but instead nudge the behavior of the participants in a the current processes to get the results desired. A current example of this is where financial institutions offer rewards to customers if they go paperless for their statements. Going paperless improves:

  • Percentage of outstanding statements processed per hour as smaller printing backlog.
  • Speed of delivery as they are delivered in hours instead of days.
  • Quality in the sense that the statement does not get delivered to the wrong address, does not get damaged in printing etc.
  • Cost reduction as less mailing costs.

You can see from the 4 bullet points above, that a lot can be achieved by just nudging the customer in the statement process to no longer expect a paper statement.

So the next time you are looking at improving a current set of business processes, ask yourself if you can make improvements by “nudging” the current users of the business process in a direction that would support measurable improvements for less cost than force implementing changes or building solutions that have to manage many variables.

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