No Product or Service reviews leads to lost income.

February 2, 2015 by
Filed under: Business Analyst Skills, ecommerce, ROI 

Previously I have talked about the handling of Negative Reviews online but what about if you have no reviews?

If you are releasing a product or service be it new or updated, it is unacceptable after a week to not have any online reviews be they good or bad in the major channels of distribution for product or in the lead review sites for businesses such as “Yelp” or “Foursquare”. Having no reviews can be worse than having bad reviews as it means nobody has considered there to be a need to either compliment or complain. If your competitors have lots of reviews, it makes your Product or Service drop down into the also ran category.

When planning to bring your Product or Service to market there should always be a task included to get reviews published as quickly as possible. Even ongoing the reviews should be maintained for freshness.

Not that I am suggesting that you personally populate the reviews but there should be a grassroots effort to have people provide reviews by reaching out to those that have used or purchased the product/service and getting the press involved via press releases.

If nothing else, reviews can give you valuable feedback on Product or Service issues you are not aware of allowing you to improve and thus make more sales.

Think about it this way. When a new restaurant or club comes into being, the press and VIPs are invited to come to the opening to generate buzz. The next day the press will hopefully publish glowing reviews and in today’s twitter / Facebook world the VIPs will also talk about their experience. Your Product or Service needs a similar public relations treatment.

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