3 ways to kill your Mobile Game Success – bad UX/UI

December 7, 2014 by
Filed under: Business Analyst Skills, General News, ROI, UX / UI 

With the opportunity to make money in Mobile Games there are some basics failings that should be avoided if you want the game to be a success.

1 – Reset Time
How long does it take your player to reset the game level if they fail? As players learn to play the game they will fail levels as they play. The length of acceptable reset time is dependent on how long the player got to play the level before they failed. There is no one size fits all but a short play time followed by a long reset will lose players. The length of the reset time can be offset by advising the player how they did, suggestions for improvement etc.. eventually however that will not be enough to keep a player engaged and they will drop the game. Some companies have even taken the reset time as a money making opportunity by putting in ways to purchase a quicker reset and making the game reset artificially slow.

2 – Forcing a large download (+1 gig) on a regular basis
It may have been a few days since the player played the game and if you want to make that time even longer force them to download 1+ gig of data before they can play. There is no rational behind making a game a forced download of such size on a regular basis. Better to state that a new version is available and give the user the option to download the new version while still being able to play the old.

3 – Not being able to play without an internet connection
I have seen games self destruct because they were opened without an internet connection and others have refused to play. From a money making sense, it would seem wise to limit play to only times when the internet is available however this just makes your game less played. For sure there need to be regular updates of advertising (for in game sales) but better that there is some countdown to removal of game access than a sudden abrupt implosion. Of course best of all is the ability to play the game while internet is not available, you can always prompt during the game to remind the user to share their scores or buy new products any of which will motivate the user to find a connection next time they play.

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