HomeDepot.com – Major Link as part of image. Usability Issue?

September 22, 2014 by
Filed under: UX / UI 

Some people today received an email from Home Depot advising them of the payment hack.

The email then advised them to visit the website to take advantage of 12 months of identity protection.

However Home Depot seem to miss the boat on making the information very easy to find. A basic usability issue. I presume they did not include the link in the email to avoid hackers sending out spoof emails that would then take the customer to a hacker’s site that looks like Home Depot. Still hackers can opt to do that anyway with their emails.

Home Depot instead placed the link as part of the main image on their web site. Putting links as part of images can cause them to be missed if users are used to using menus on your site. The colors of this major link did also not tie in with their other links. If the mouse is hovering over any of the links on the left, the image on the right completely disappears.

By placing the link inside of the image instead of at the very top, it also leads the rectangular box to look like part of the image and the image does not tie in with the subject leading to additional confusion.

Between the email not explaining where to find the link (and supplying false leads) and the method of displaying the link I think they missed the mark on usability.

However on a very good point they made the whole image clickable.

homeDepot1

You can learn more about the identity protection services and how to sign up for them at https://homedepot.allclearid.com/.
The email text sent to customers with the false leads. Refers users to FAQS straight away, but that does not contain the link at the time this post was researched. Would have been nice if they had just said to click the main image on the home page.
For more information, please visit our website where you’ll find frequently asked questions, helpful tips, our Important Customer Notice, and information about how to take advantage of the free identity protection services, including credit monitoring. Should you have questions regarding the authenticity of this email or any additional questions over the coming days and weeks, please call 1-800-HOMEDEPOT.            

 

 

 

 

  

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